SaaS Model
Available to businesses of any size, across all industries and geographies, with a focus on enhancing performance.
Originally developed as an in-house tool, MIA has transformed into a SaaS product with a user-friendly interface and seamless cross-platform integration.
Originally developed as an in-house tool, MIA has transformed into a SaaS product with a user-friendly interface and seamless cross-platform integration.
AI built-in
Integrates diverse data sources into a single, innovative platform, empowering businesses with cutting-edge technology for unified insights and smarter decision-making.
It integrates data from 100% of media outlets, starting with RADIO and TV, moving on to digital campaigns and social media, and even adding data from sponsorships in sporting events.
It integrates data from 100% of media outlets, starting with RADIO and TV, moving on to digital campaigns and social media, and even adding data from sponsorships in sporting events.
Attribution methodology
Traffic and user behavior on the website are examined at any given moment to establish a baseline for what is considered normal activity.
This information is meticulously attributed to each scrutinized advertisement in real time, ensuring that the value of every dollar spent on advertising is accurately assessed.
This information is meticulously attributed to each scrutinized advertisement in real time, ensuring that the value of every dollar spent on advertising is accurately assessed.
Big Data
MIA processes large volumes of data in real time thanks to its robust and advanced infrastructure.
By analyzing and running precise algorithms with AI, it uncovers valuable insights from big data, providing actionable intelligence for informed decision-making.
By analyzing and running precise algorithms with AI, it uncovers valuable insights from big data, providing actionable intelligence for informed decision-making.
Compare traditional methods with MIA’s technology for smarter and faster results.
Traditional WoW
MIA WoW
Competitive info access
TV competitive info available 45 days after broadcast
Instant Insight auditing of TV ads by hour-minute-second
Data Integration
Media analysis in separate information silos
Unified REAL-TIME holistic vision
Attribution
No attribution model
Integrated Impact Cross Channel Media integration
Optimization
No optimization possibility besides TRPs assignation
Smart Adjustments Real-time optimization driven from business results
Competitive Updates
Monthly Competitive data (at the most)
Always Updated Competitive environment information
Operational Efficiency
High dependency on FTE in each market
Automated Support Autonomous AI alerts and analysts available 24x7
